MARKETING OF FINANCIAL S...

MARKETING OF FINANCIAL SERVICES

MARKETING OF FINANCIAL SERVICES

CONCEPT:

Marketing is a body of techniques used in conjunction with selling to win and retain customers, and optimize profits. Marketing’s role include:

 

(a) Identifying the most profitable markets now and in the future

(b) Assessing the present and future needs of customers

(c) Setting business development goals and making plans to meet them

(d) Managing the various services and promoting them to achieve plans

CONTENT:

Overview of customer care; Changing nature of banking; Deconstruction of financial services and products; customer classes; Product classes; Selling and Distribution; Marketing communication; Product range; Product development program; Marketing information; The Marketing mix and its implications; The Marketing plans; Competition in banking; Plastic and electronic banking; Developing and Marketing new products/services; Marketing Management & Organisation; Deposit generation; Strategic Alliances in Banking



OBJECTIVE:

This program will expose participants to what lies at the heart of marketing philosophy in the banking industry and how they can be used to attract deposits, the life blood of banking.

Course Title For whom Duration
MARKETING OF FINANCIAL SERVICES Executives/Senior Manages/Supervisors 3days

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