SALES AND MARKETING...

SALES AND MARKETING

SALES AND MARKETING

CONCEPT:

The purpose of business as Peter Drucker says, ‘’ is to develop and keep a customer’’. Marketing is seen by him as the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Everything you do aren’t worth a Kobo unless you make a profit. You have to make money to stay in business and provide good service.

CONTENT:

The Marketing Concept; Marketing versus selling, Evolution of marketing; Principles of effective selling; skills of effective selling; Developing skills of effective selling; Bryan Tracys 21 keys to Effective selling; The concept of cross-selling; The marketing mix; Tailoring Marketing Strategies to the products life Cycle; Customer profiling; Value analysis; Competitive analysis; Force field analysis; product Positioning; selling services; Dimensions of service; satisfying customers; personal Quality management; The art of negotiating; Building Trust.



OBJECTIVE:

To expose participants to best marketing and selling practices that will enable them increase their success rate and lower their failure rate.

Course Title For whom Duration
SALES AND MARKETING Frontline Sale Managers/Sales personnel (Program is customized for people in different industries) 2 days

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